SESUDU.COM FOOD INTELLIGENCE PLATFORM.
Malaysia's first smart food platform — 89 pages, PageSpeed 99-100, built from zero to production in Astro 5 + React 19 + Cloudflare edge.
89
Pages Built
45+
Components
106
Data Files
99/100
PageSpeed
The Brief
Build Malaysia's smartest food platform.
Sesudu needed to become more than a recipe site — it needed to be a full-stack food intelligence platform combining interactive recipes, restaurant discovery, global halal navigation, and kitchen tools in a single cohesive ecosystem.
The technical challenge: deliver all of this at near-perfect PageSpeed scores across 89 pages, with zero compromise on user experience.
Client
Sesudu.com
Industry
Food & Lifestyle
Timeline
Q1 2026
Platform
Web (Mobile-optimized)
Tech Stack
The Challenge
Not just another recipe site. A platform-level engineering challenge.
Recipe sites are slow, ad-heavy, and hostile to users — Malaysian food content deserves better.
No platform combines recipes + nearby restaurants + global halal search in a single ecosystem.
Existing food apps ignore Malaysian context — pricing in RM, real chef sources, local ingredients.
Google Street View doesn't work in China, breaking halal restaurant discovery for travelers.
Air fryer content in Bahasa Melayu is scattered, incomplete, and unreliable.
Most food sites score below 60 on PageSpeed — users leave before recipes even load.
Our Approach
Engineer it right. Ship it fast.
We designed Sesudu as a performance-first platform using Astro's island architecture — zero JavaScript by default, interactive React components only where users need them.
Static-First Architecture
89 pages pre-rendered at build time. Only 4 interactive React islands (calculator, product browser, comparison tool). Result: near-zero JavaScript for 95% of pages.
Intelligent API Chain
Dual-provider restaurant search: Google Business Profile APIs (Google Maps data) with automatic Google Maps Platform fallback. Rate limiting, KV caching, zero downtime.
AI Image Pipeline
Nano Banana (Gemini) Imagen 3 generates 10 photorealistic images per recipe. Automated pipeline: generate, convert to AVIF+WebP+PNG triple-format, deploy.
Global Halal Intelligence
Google Street View with automatic Tencent Panorama switch for China. WGS-84/GCJ-02 coordinate conversion. Scoring algorithm ranks by distance, rating, and halal reliability.
Zero Imagination Policy
Every recipe fact-checked against 4-5 authentic Malaysian chef sources. Every air fryer temperature from brand manuals. Data-driven keyword selection via Ahrefs.
Key Features
SEE IT IN ACTION.
21 Interactive Recipe Infographics
Each recipe with AI-generated images, portion calculator, cost estimator, step-by-step video, and user reviews.
Location-Based Restaurant Discovery
Every recipe page detects user location via GPS and finds nearby restaurants serving that dish — with distance, walking/driving time, and price level.
Global Halal Finder with Street View
See the restaurant storefront before you walk there — essential for Muslim travelers in unfamiliar cities. Auto-switches to Tencent Panorama in China where Google is blocked.
Platform Intelligence
9 Intelligence Layers Behind Sesudu.
Not just a recipe site — a smart food ecosystem with purpose-built intelligence across every layer.
Food Intelligence AI
Smart recipe recommendations based on location, budget, diet, and time of day — contextual food suggestions that actually make sense.
Location Intelligence
GPS-powered nearby restaurant search with real-time distance, walking/driving estimates, and price level indicators.
Global Halal Navigation
Find halal restaurants worldwide with GPS, Panorama 360° street view, prayer times, and mosque search — even in China.
3-Pillar Smart Search
Diet, Meal Time, and Budget — three interconnected search dimensions that reflect how Malaysians actually think about food.
Ramadan Intelligence
Seasonal bazaar directory covering all of Malaysia with GPS coordinates, plus buka puasa restaurant suggestions near mosques.
Cost Intelligence
Compare cooking cost vs buying from restaurants — real RM pricing from Malaysian markets to help users make smarter food decisions.
Smart Actions
One-tap WhatsApp, Call, Google Maps, and Waze integration — zero friction from discovering a restaurant to actually going there.
Malaysia-First
Built from Malaysian food culture, local chef sources, RM pricing, and Bahasa Melayu — not a translated Western food app.
Complete Ecosystem
Recipe → Restaurant → Cuisine — everything connects. Find a recipe, then find who sells it nearby, all in one platform.
Architecture
How it all connects.
Content → Astro 5 (SSG) + React 19 (Islands)
Data → 106 TypeScript data files
API → 6 Cloudflare Worker endpoints
Search → Google Business Profile APIs → Google Maps Platform (fallback)
Images → Nano Banana (Gemini) → AVIF + WebP + PNG
Infra → CDN + KV + Turnstile
→ 89 pages. PageSpeed 99-100. Zero CLS.
89
Pages Built
45+
Components
106
Data Files
99/100
PageSpeed
21
Interactive Recipes
10
Air Fryer Brands
37
Food Types
6
API Endpoints
Performance Results
Built fast. Stays fast.
98-100
Performance
100
Accessibility
100
Best Practices
100
SEO
Triple-format images (AVIF + WebP + PNG) with responsive srcset
Zero CLS — explicit width/height on every image element
All CSS inlined directly in HTML — zero render-blocking stylesheets
Self-hosted Outfit variable font — zero external font requests
IntersectionObserver lazy loading for below-fold images and video
content-visibility: auto on heavy sections (maps, galleries)
JSON-LD schema at body end — reduced head parsing time
Recipe Schema with aggregateRating — rich snippets in Google Search
Development Process
From zero to 89 pages.
Discovery & Data Strategy
Keyword research via Ahrefs to identify high-volume Malaysian food searches (3,000+/month). Competitive analysis. Information architecture for 89 pages across 7 content verticals.
Architecture & Design
Astro 5 for static-first performance with React 19 islands. Dark theme with neon purple/magenta palette. API layer with KV caching and dual-provider chain.
Content Pipeline
9-step recipe flow: keyword research → multi-source chef verification (Che Nom, Azlina Ina, Khairul Aming, Azie Kitchen) → data compilation → fact-check → Nano Banana (Gemini) image generation → AVIF/WebP conversion → deploy → PageSpeed audit.
Feature Engineering
Location-based restaurant search with Haversine distance calculation. Global halal finder with Street View and Tencent Panorama fallback. Interactive air fryer calculator (10 brands × 37 foods × 3 modes).
Optimization & Launch
PageSpeed tuning to 98-100. Inline CSS strategy. Triple-format image pipeline. Global CDN deployment. Security: Turnstile bot protection, rate limiting, server-side validation.
Security & Infrastructure
Production-grade from day one.
Bot Protection
Cloudflare Turnstile (invisible CAPTCHA)
Rate Limiting
10-20 requests/hour per IP, configurable per endpoint
API Key Protection
All keys in environment variables, never in client code
Input Validation
Server-side validation on every form submission
Geofencing
Auto-detect China region → switch to Tencent API
This could be your platform.
Sesudu.com was built from zero to 89 pages of production-grade, performance-optimized food intelligence. Whether you need a SaaS platform, a content ecosystem, or a data-driven web application — we build it right.
Visit sesudu.com →